Invest and, assuming the manufacturer’s claim – “transforms skin in just 30 days” – is not deliberately worded to exclude the key word “visibly”, you could be looking at a different reflection by as early as mid-August. To add to the good news, my own visit to the website indicated that, however prodigiously long the Lyma waiting list recently became, you can get a delivery of its “breakthrough” skin cream in around a week. Bodily maintenance the one chore that advancing technology only ever makes more oppressive for women Much was made of the boast, courtesy of its marketers, that Lyma’s new product, solemnly claimed to be “the first to address why skin ages”, had attracted a waiting list of 30,000 people, many presumably existing fans of a brand that is proudly cherished by celebrities including Gwyneth Paltrow, the rectal ozone therapy authority. The realisation, accelerating since Boots’s 2006 launch of Refine & Rewind, that the project to stop women looking old is, on the contrary, a noble and edifying cause that everyone should get behind, last week ensured enthusiastic coverage (even in news sources where this was not part of a sponsorship deal) of a skincare package that costs £495 for a starter set, to last one month.
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